![]() Davis Milling Company, which hired Nancy Green to portray Aunt Jemima at the 1893 World's Columbian Exhibition in Chicago. Rutt and Underwood later sold the recipe to R.T. ![]() He also came up with the idea of the Aunt Jemima branding. Rutt is credited with inventing the original pancake mix recipe, which included wheat flour, corn flour, salt and leaveners. They wanted to create a product that used the mill and its strategic location. According to a 2013 story in Lancaster Farming, entrepreneurs Chris Rutt and Charles Underwood bought the bankrupt Pearl Milling Company in the late 19th century. Renaming the brand Pearl Milling Company introduces some real history. An elaborate backstory was then invented about how Aunt Jemima, a former house slave on a Southern plantation, developed a recipe for pancakes that was so good a milling company paid her in gold for it. The idea for the Aunt Jemima character was originally taken from a minstrel show. Butterworth all announced they would be reviewing and potentially changing their branding to be racially sensitive.Īlthough the Aunt Jemima brand has been known for more than a century - and even portrayed by Black women at expositions, on radio shows and at a namesake restaurant at Disneyland - it was far from historically accurate.
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